URL strategy for multilingual sites: path prefix or subdomain

URL strategy for multilingual sites: path prefix or subdomain. This article covers data, process and tooling so a team can see measurable results within a quarter.

Background

Start with goals: search clicks and impressions differ from AI recommendations and citations, and so do the tactics.

Approach

Then the content pipeline: collection, AI rewriting, human review, publishing, cluster and social distribution must form a traceable loop.

• Background · 1
• Approach · 2

Measurement

Finally, measurement: connect Search Console and GEO probes, split by keyword, language and engine, and review weekly.